Vital Football

Latest Bristol City News

The FA 'Football Needs You'

The FA 'Football Needs You'

Published on behalf of the FA. No money was taken by Vital Football to promote this campaign:

The Football Association is telling the nation`s workforce that 'Football Needs You` as part of a new campaign to inspire mechanics, teachers, accountants, DJs and everyone who loves football to take their first steps to becoming a grassroots coach or referee. The ambitious target for the inspirational new Football Needs` campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.

forum

The 'Football Needs` nationwide advertising campaign features Jaz Dhami, a Punjabi singer, headteacher Manisha Tailor and air steward David Green, all of whom retain their passion for coaching and refereeing while juggling their busy professional careers.

Singer Jaz Dhami commented: 'After spending time away from football to pursue my music career I returned to England and wanted to give something back to my local community. By getting into coaching I`m sharing my passion for the game and providing young Asians with a pathway into football.'



In a bid to get people to stay in the game England Coach Stuart Pearce has also joined the grassroots heroes in his own unique advert and cameo role in The FA`s new 'Football Needs` short film. The film takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a 'Never Mind the Buzzocks` style spoof. In a first for The Football Association the film will be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.

Stuart Pearce, England coach and U21 manager, said: 'The really rewarding thing about being a coach is watching that improvement in players, coaching them during the week and seeing them put the skills they have learnt into practise during a game on any given Saturday. I would encourage anyone with a passion for football to discover how rewarding coaching can be.'

Supporting The FA`s 'Football Needs` campaign Premier League and 2010 FA Cup Final referee Chris Foy is excited by the unveiling of The FA`s first ever advertising creative focused on encouraging those who enjoy the game to get into refereeing.

He said: 'Having joined the police force at 21 refereeing provided me with a great opportunity to stay in the game that I love while at the same time pursuing my professional career. It doesn`t matter if you`re refereeing at Old Trafford, Anfield or Stamford Bridge the same fundamentals and enjoyment of refereeing apply whatever the level.'



Julian Eccles, Group Director of Marketing & Communications, The Football Association, added: 'This campaign is the first of a series The FA will be running during the season. Using a variety of techniques - from cinema and print to online - we want to reach new audiences to encourage them to get into football.'

The FA`s 'Football Needs` campaign forms part of the National Game strategy, a £200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.

forum

Writer:Site Staff
Date:Saturday October 23 2010
Time: 5:01PM

Login to post a comment

Best of Vital Network

Recent Bristol City Articles

Johnson - Of Course Tomlin Is In Our Plans

Tomlin appeared to suggest he wouldn't be a Bristol City player next season but Robins boss Johnson insists the ex-Middlesbrough & Bournemouth forward is in his future plans.

Bryan Interesting Burnley, Middlesbrough & Celtic

If Bryan stays in the Championship, should he not remain at Bristol City, he could join Middlesbrough. Celtic could offer Champions League football but Burnley are seen as favourites.

FA End Betting Sponsorship

Late yesterday afternoon, the Football Association announced the result of its three month review of their relationship with gambling companies and that association now comes to an end.

Wilbraham Undecided

Having released only one player, Mark Little, who has since joined Bolton, Bristol City did offer a new deal to veteran ex-Crystal Palace and Norwich forward Aaron Wilbraham.

Archived Vital Bristol City Articles

Vital Bristol City articles from

Site Journalists

Write for Vital Bristol City
Write For Vital Bristol City
Apply Here

Current Poll (see more polls)

Birmingham MotM
Suggested By:
Giefer9%
Little0%
Flint21%
Wright0%
Bryan3%
Brownhill0%
Smith3%
Pack3%
Paterson3%
Abraham7%
Taylor42%
Sub-Tomlin3%
Sub-Djuric3%
Sub-O Dowda3%
Write for Vital Football
Latest F1 News
Latest Vital Boxing News
The Vital Football Members League

Recent Bristol City Results (view all)

Bristol City Fixtures (view all)

Vital Football Comment